By Allen Kisakye

So Zari is traversing the country, showing off tourism sites that some Ugandans might never have heard of, or even though about visiting.

Zari, full name Zari Hassan, was recently appointed Brand Ambassador of Tourism and Digital Transformation. The role comes with traveling around the country, ‘unveiling’ the hidden gems this Pearly country has to offer through the #TulambuleNeZari campaign.


It started off on Tuesday, with a visit to Independence Monument, opposite Speak Hotel.

The socialite, Tourism State minister Godfrey Kiwanda and his team then headed west, where she posed by the Equator, mingled with meat sellers along Masaka Road and continued to Mbarara on Wednesday.

Here, she visited Igongo Cultural Centre as well as the famous ‘Cow’ that welcomes you into the ‘land of milk.’

But it was at Igongo where Zari blew away onlookers with her dance skills.


Not that we are surprised – she was singer cum dancer Diamond Platinumz partner  for a couple years – so dancing should have come easy.

In pictures she shared with her over 4.5 million followers on Instagram, Zari is seen, decked in Omushanana  joins a group of dancers for the Kitagururo dance.

Omushanana is a cultural dress synonymous with peoples from the western part of the country.


According to tourism ministry officials, the #TulambuleNeZari campaign will enable Uganda reach its set target of four million visitors by 2020. And Zari, according to Minister Kiwanda is the right pick to help the ministry achieve that target.