By Watchdog reporter

With a few months left to the much anticipated Abryanz Style and Fashion Awards (ASFAS 2017,) hordes of big brands across Africa are ecstatically joining the vastly coveted (ASFA’s) sponsorship bandwagon. Business man cum tycoon Jack Pemba, the CEO and President of Pemba Sports Africa is the latest to join the list as a premium sponsor.

Jack Pemba, under the flagship of his company, Pemba Sports Africa has injected shs100 million in this year’s ASFA.

Speaking shortly after signing the sponsorship agreement, Jack Pemba gleefully opined that the ASFA’s are a historical statement that should be celebrated across Africa.

“The ASFA’s are more than just a continental fashion awards show. They are an epic relay of the direction award ceremonies and fashion shows in Africa should be taking. The ASFA’s are the future that every brand should embrace. Companies should allocate a sponsorship budget for the ASFA’s the way they do when overhauling their technological infrastructure,” said Pemba

“The ASFA’s should be part of your plan as a brand with international prospects. This, because the ceremony grows in wild proportions every other year, leaping to greater heights with every stroke of execution from the ASFA team. That worth is why we sponsored the ceremony. We want to associate with a ceremony that represents affluence, high-end fashion and cutting-edge innovation.  We are thus honoured to be part of the biggest fashion show on the continent,” he added.

Pemba Sports Africa’s sponsorship will introduce and front 3 fashion entities at the forthcoming Abryanz and Style Fashion Awards.

They include; The SKP (Sheba Kasami Pemba) Fashion line, Saimacuts Saloon and Sumi’s fashion boutique.

The SKP fashion label is owned and run by Jack Pemba’s wife, Sheba Kasami whose contributions to the Ugandan fashion industry, though many are unsung.  She has carved herself a reputation among the highbrow families of the country for dressing affluent individuals like Mama Mbire, Hon Justin Lumumba, Mrs Bamwanga (Ruhakana Rugunda’s wife,) among others.

Other sponsors on board for the ASFA’s 2017 are KCCA, Bell Lager, Uganda Police, NTV, Capital Fm, MuleyiPr firm, Fenon Events.