By Mike Ssegawa
This week, we return with what Mr John Ssempebwa, the deputy chief executive of the Uganda Tourism Board, says are the top 10 high returns investment opportunities in Uganda’s tourism today.
We have in the past couple of days discussed five of them namely;
1. The Uganda International Convention Centre
2. Niche Accommodation
3. Fun in the Sun & Wild in the Water
4. Sky adventure
5. Transport

Today, Mr Ssempebwa says Training facilitates and Heritage are the Six and Seven areas to put your money.
6. Training.
Uganda is blessed with the tourism products. However, for so many years, Ugandans working in the industry have let down the industry largely because they were poorly trained to handle visitors at world class standards.
What happened were the investors in the hospitality industry going for the stopgap measures! They hired Kenyans and other expatriates.
However, hiring expatriates is not long term. The Tourism sector needs to discover the Ugandan touch which is also world class.
And this has to come from training.
Mr Ssempebwa says Uganda needs investors in the area of tourism, hospitality and hotel management. UTB already is doing a lot of work in the area of training, but, that is not its key mandate.
The investor should put up a world class training facility that can train also neighbours who want to invest in their tourism industry such as South Sudan, Rwanda, Burundi etc.
7. Heritage promotion

Yes, Uganda is known for its great natural endowment in forms of national parks, mountains, rivers, lakes, hotsprings, rocks, etc. But there is more that we can sell to the world that is unique to us too. It is our cultures.
Ssempebwa says investors in heritage promotion can do so much including urban cultural villages such as Bomas of Kenya in Nairobi Kenya. Already we have some facilitates such as Ndere Centre. The city needs more centres such as Ndere and that they should be well marketed as cultural and heritage villages offering a truly Ugandan experience.

Tomorrow, we shall bring you more opportunities in Uganda’s tourism industry which investors can grab this year, according to tourism expert John Ssempeebwa, the deputy CEO of Uganda’s Tourism Board. For more information, follow John www.facebook.com/Ssempebwa

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