A landmark sponsorship deal has been announced by StarTimes after taking over both the naming and broadcast rights of the Uganda Premier League and FUFA Big League.

The latest development brings to an end of the short-lived FUFA-Sports Broadcasting Limited partnership signed early this year.

The new deal revealed on Thursday morning at Hotel Africana Kagera Hall will cover 10 years thus the top flight league becoming StarTimes Uganda Premier League and the second tier league is now StarTimes Big League.

The brief ceremony was attended by the StarTimes top officials CEO Andy Wang, Vice President, Branding and Marketing Head Aldrine Nsubuga and PR Manager Christine Kikomeko

FUFA’s top brass had President Eng. Moses Magogo, Chairman Marketing and Communications Rogers Byamukama, FUFA Deputy CEO Humphrey Mandu, Uganda Premier League Board Chairman Arinaitwe Rugyendo and FUFA Marketing Director Esther Musoke

Other UPL board members Peter Kibazo, David Serebe, CEO Bernard Bainamani Bampaire and Head of Marketing Roy Mundeyi.