By Watchdog reporter

One of the agencies contracted to promote Uganda tourism in Europe is on the ground to map out areas for selling to audiences back home.

The KPRN team, which is Uganda tourism representative for Germany, Austria and Switzerland is on the ground for inception study around some of Uganda attractions and experiences, according to information from Uganda Tourism Board.

Uganda contracted three companies to sell Uganda in Europe and US at a tune of $1.5 million a year.

The government looks serious about promoting tourism since it emerges as Uganda’s number one forex earner. It also employs about 400,000 people.

Europe traditionally is the biggest market for tourists.