Uganda’s beer market leader Nile Breweries Limited (NBL) on Tuesday launched season 11 of its annual entrepreneurship campaign dubbed “Be A Millionaire.”
Season II themed the “Last Man Standing”, returns with a couple of twists in a game show format, while maintaining the core objective of supporting businesses with both financial injection and knowledge transfer.
Announcing the launch of Season 11 at the company head office in Luzira, Kampala, NBL’s Legal and Corporate Affairs Director Mr Onapito Ekomoloit said Shs100M was earmarked as prize money, with participants winning at both regional competition and the national grand finale.
The nationwide five-week campaign is aimed at sharpening the business acumen of aspiring youth entrepreneurs who will traverse five regions (North, West, Central, East and South West) culminating in the national finale, televised on NBS TV. The regional competitions will be broadcast live on partner media, Capital FM every Saturday at 3 pm.
According to Onapito, the initiative is aimed to boost businesses amid the prevailing global economic downturn.
“In line with the sustainability agenda we committed to helping entrepreneurs keep on their feet in the current volatile economic environment,” said Onapito.
Mr Onapito said it takes more than just finances to successfully run a business, so NBL partnered with Enterprise Uganda to offer relevant training and mentoring to all the participants.
Charles Ocici Executive Director, Enterprise Uganda also added that they believe in resources beyond money, and that’s the person.
“We come in with the right mindset training and then the power of entrepreneurship is stimulated,” said Charles Ocici Executive Director, Enterprise Uganda. We want every person that is going to participate in it to experience this, to become a millionaire,” he said.
“But there’s no way you can become a millionaire until you tick these two boxes. Sell a solution that meets a customer’s expectations. Secondly, you are not the only one going to provide that solution. Be ready to compete with people of all kinds of capabilities,” he cautioned.
Meanwhile, to enter the competition, any entrepreneur aged 18-35years is required to submit a well-written business plan, as per guidelines and upload it on the Nile Breweries website. The business must already have its products or services on the market.
Some of the benchmarks the entries will be examined include; the problem a particular business seeks to solve in the community and Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis looking at the knowledge of the environment the entrepreneur seeks to operate in.
Enterprise Uganda will facilitate the selection of the winners and also mentor them so that they take off.
The Process
Participants will have an opportunity to win cash prizes right from the regional stage to the national stage.
Phase 1- First cut-
Verification of entries. The top 10 participants will be chosen from each region.
Phase 2-Boot Camp
50 participants from the five regions will gather for a boot camp in Kampala. They will be trained on business basics by Enterprise Uganda. The first quiz challenge will take place. The top 5 will be chosen per region.
Phase 3- Regional face off
Five participants, each from a different region, will face off every week, for 5 weeks in a quiz gameshow. Twenty-five ( 25) contestants will be on the spot in the weekly quiz battles.
The weekly battle will be showcased on Capital FM channels and socials, NBL socials. Shs5m will be at stake weekly, with each participant winning from the bounty as per their performance. Each correct quiz answer will be worth some cash. The weekly winner will constitute the top 5 contestants for the national grand finale.
Phase 4- National face-off Grand Finale-
The top 5 will face off in the national contest, to be the last man standing; with Shs100 M up for grabs.
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