On Friday, Uganda celebrated World Tourism Day 2024 in a grand event held at Nyakasanga Grounds in Kasese, shining a spotlight on the powerful role tourism plays in promoting peace, unity, and socio-economic development.
Under the global theme “Tourism and Peace,” the celebrations emphasized how tourism can foster harmony and reconciliation, especially in regions impacted by conflict and unrest.
In his keynote address the Minister of Tourism, Wildlife, and Antiquities Tom R. Butime, delivered a compelling speech that highlighted the deep connection between tourism and peace-building. “Today, Uganda proudly joins the global community in celebrating World Tourism Day, a momentous occasion dedicated to recognizing the invaluable contributions of tourism to peace and development,” he said. “This year’s theme, ‘Tourism and Peace,’ is not only timely but also essential in today’s world, where conflicts and misunderstandings often overshadow our shared humanity.”
The Minister emphasized that tourism plays a pivotal role in fostering cultural exchange and understanding between people of diverse backgrounds. “Tourism stands as a beacon of hope, fostering understanding, cultural exchange, and mutual respect among people from diverse backgrounds,” he added. “It brings people together across borders, cultures, and communities, contributing to the creation of a more peaceful and harmonious world.”
Minister Butime reflected on the impact of tourism globally and within Uganda, pointing out how it has driven economic growth, created jobs, and contributed significantly to the nation’s GDP. But beyond these economic benefits, he stressed that tourism has been instrumental in promoting social cohesion and community development. “Tourism has empowered local communities, preserved our cultural heritage, and protected our natural environment,” he said.
The Minister drew attention to the Rwenzori region, the venue for this year’s celebration, as a fitting example of how tourism can contribute to peace and development. The Rwenzori, a UNESCO World Heritage Site, has faced its share of challenges, including conflict, which has hindered its tourism potential.
However, Hon. Butime noted that the government has made significant strides in developing tourism infrastructure in the region. “The Ministry has invested in improving hiking trails, installing modern visitor facilities, and training local guides, many of whom are now key ambassadors of cultural and ecological tourism,” he remarked.
He also highlighted the importance of promoting tourism in areas that have been affected by conflict and insurgencies, noting how tourism can play a key role in rebuilding communities and restoring hope. “The devastating impact of war and conflict on tourism cannot be ignored,” he said. “Yet even in these areas, the story does not end in despair. Tourism has played, and continues to play, a key role in rebuilding communities, restoring hope, and fostering peace.”
The Minister discussed several government initiatives aimed at promoting tourism and encouraging both domestic and international visitors. He announced the launch of the “Explore Rwenzori” campaign, which will take place from September 28th to 29th, aimed at showcasing the region’s stunning landscapes, vibrant culture, and rich heritage. “Your participation is vital in promoting the hidden treasures of this beautiful region and in strengthening our collective efforts to boost tourism,” he urged attendees.
Additionally, the Uganda Wildlife Authority (UWA) will host an Open Park Day on October 17th and 18th, offering free entry and complimentary game drives in some of Uganda’s most renowned national parks, including Murchison Falls, Queen Elizabeth, and Kidepo Valley. “This is a wonderful opportunity for Ugandans and foreign residents to connect with our rich wildlife and stunning landscapes, while also contributing to our conservation efforts,” Butime said. He encouraged citizens to take advantage of these initiatives, as they not only promote tourism but also generate local revenue for the conservation of Uganda’s natural heritage.
Butime called on stakeholders in the tourism sector, including policymakers, private sector players, and tour operators, to work together in promoting peace through tourism. He emphasized that tourism must go hand in hand with efforts to foster understanding, fraternity, and cooperation across borders. “As Uganda continues to emerge as a preferred tourist destination, let us use this platform to build bridges, not walls,” he urged. “Let us ensure that every visitor to Uganda leaves with a deeper appreciation of our culture, our heritage, and our desire for peaceful coexistence.”
“The celebrations in Kasese are a powerful reminder of Uganda’s commitment to using tourism as a force for peacebuilding. The region, which has faced its own challenges, served as a symbol of resilience, demonstrating how tourism can help rebuild communities and foster a sense of unity,” he said.
Hon. Butime’s remarks underscored the importance of tourism in promoting peace, cultural exchange, and sustainable development, calling on all Ugandans to embrace tourism as a tool for building a more harmonious and prosperous future. “As we celebrate today, I urge all of us to remain steadfast in our pursuit of peace through tourism. We must continue to engage communities both local and international in dialogue, collaboration, and cultural exchange,” he said.
The State Minister of Tourism, Wildlife, and Antiquities, Martin Bahinduka Mugarra also revealed the unique ability of tourism to bridge cultures and create opportunities for dialogue “Tourism has always been more than just an economic activity; it is a bridge that connects people, cultures, and nations,” he stated, emphasizing that tourism fosters mutual understanding and promotes tolerance.
The minister called for collective responsibility in ensuring tourism fosters peace, unity, and sustainable development. “Whether you are a policymaker, an investor, a tour operator, or a traveler, each of us has a role to play in ensuring that tourism promotes peace, understanding, and sustainable development,” he urged.
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