By Kiyimba Bruno

Vodafone Uganda CEO John Ndego is banking on the youths of Uganda to grow his company’s data sales.

Mr Ndego says the company is focusing on youths as research shows they use more data than any other demographic segment.

“There is too much potential in the market of Uganda inspite of the fact that we are still in analogue stages when it comes to consumption of data,” says Ndego, adding that the future is a data led future.

This morning, Vodafone Uganda launched its partnership with Kampala International University (KIU) where lots of fun, Free 4G WiFi, gifts, internship placements for KIU students among many more things. The event is taking place at the university’s main campus in Kansanga on Ggaba road.